Marisa Fulper

Graphic9 Web3 Art4

An Identity of An Alternative Natural Grocery Store

I created a conceptual design for ØsterGRO, a rooftop garden in Copenhagen. Inspired by the intersection of urban space and grass-root innovation, I created a visual library with illustrations in a hardy woodcut style, to be utilized as pattern or icon, to demonstrate a playful, energetic atmosphere, but also to cement ØsterGRO's established presence and recent expansion in the Østerbro neighborhood.


Pattern Library

Branding Guidlines

The Rooftop Garden


Seed Packets

Østergro Gardeners

Vegetable Pickup Basket

Grocery Bag


Brand Behavior

Juice and Wrapping Paper