Marisa Fulper Estrada is a visual designer and project lead with a love of problem solving, a passion for high-impact work, and a commitment to quality and an eye for detail. With over 6 years of experience working for clients, their experience spans UX design on data-driven projects, publication design for educational booklets, data visualizations for complex concepts, and guiding team members to build succesful products. Some of their favorite parts of the job include developing with creative solutions, building cohesive thoughtful experiences, and learning new things.
In Marisa's free time they make color pencil drawings and self-published publications, knit sweaters, play fetch with their terrier, and run a collaborative design practice with Phil Woollam called Faun Workshop.
Currently reading: Braiding Sweetgrass by Robin Wall Kimmerer, La Mano Izquerida de la Obscuridad by Ursula LeGuin, and a collection of Japenese Folktales.
Current rabbit holes: Quails, Homemade Soups, & Cixin Liu.
Big River Analytics is an Métis-owned consulting firm that focuses on providing statistically and analytical capacity to Indigenous governments and communities across Canada. In the 3 years I have worked at Big River, I have worked on a wide range of data driven projects including interactive dashboards, informational pamphlets, educational signage, and data visualizations for reports and presentations. Working alongside analysts, economists, data scientists, developers, and GIS specialists on high impact projects has given me experience in synthesizing highly technical information into accessible engaging visualizations and communication skills with multi-disciplinary groups. I have projecet managed a number of projects of different scales. This work requires a high level of attention to detail due to its cultural sensitivity, technical nature, and impactful outcomes.
Working outside of a explicitly design-centric environment has grounded me in design's core ethos 'form follows function' where success isn't measured by aesthetics, but rather its accessibility, clear communication, and solutions tailored to a clients specific needs.
Eulachon Monitoring Tool
As part of a number of educational materials made for Kitselas First Nation's Lands and Resources Department, I designed a 32 page booklet for community members to learn more about the history, biology, and cultural significance of Eulachon to the Kitselas people. The pamphlet includes maps of historical fishing sites, descriptions of Eulachon predators, and tear-away card for community members to collect data and return it to the department.
Made at Big River Analytics / My role : design, image generation, writing support, project management, art direction / Canada. / 10.2021 - 02.2022
Sḵwx̱wú7mesh Úxwumixw Census Website
After Big River carried out a census for Sḵwx̱wú7mesh Úxwumixw (Squamish Nation), we were tasked with building a public website to share the key takeaways and access to the data as well. To target two distinct groups of users, I designed the site into 2 sections. The Key Takeaway section highlights the key analysis while being a quick 5 minute read for users with a general interest in the data. The Data Summary section allows users to interactive with 60 of the most important and interesting questions from the census. I led a team of 5 to process the data, write the technical and communication content, and develop this custom site.
Made at Big River Analytics / My role : design, project management, writing support / Canada. / 07.2023 - 12.2023
User lands on the Key Takeaway section with 5 major highlights from the Census with numerous entry points to further explore the data.
The Data Summary page allows the user to navigate through the data through different theme groupings.
Interactive visualizations allow the user to parse the data with different filters and an informational tool tip.
Census Fact Sheets
Made at Big River Analytics / My role : design, project management, writing support / Canada. / 07.2023 - 12.2023
DESIGN WORK: Freelance
A variety of freelance projects.
Beer label for Bierhalle for Pride themed beer. Collaborative design with Phil Woollam. 06.2022.
Event poster for Xpace Cultural Centre. 06.2022.
Pride Zine for Blank Street Coffee in NYC. 24 pages. Digital printing. Cover illustration made collaboratively with Phil Woollam. 06.2022.
Cover illustration for Cigale Magazine in Montreal. 1.2022.
Event poster for Xpace Cultural Centre. 08.2020
Vans Latinx Heritage month
Poster made for Vans for Latinx Heritage month with an accompanied audio piece. The design centers on Colombian produce that brings memory of family and love for me. My abuelito was a potato geneticist who worked Colombia and Peru so the illustratioin is also in honor of him. These were posted on the street in Los Angeles, Miami, Chicago, and New York City. Additionally they were sold in select Vans stores. I also spoke on a panel with other artist's about the work and our experiences as Latinx folks.
Poster. Ann Arbor, MI, US. / 8.2020.
Bricks & Glitter
Bricks & Glitter was a grassroots 2SLGBTQIA+ arts festival centering musicians and creatives of color. I assisted with some design pieces for the past 2 festivals. I also redesigned the website which includes a current events landing page, calendar, and an archive of the collective's work over the years.
Website for Bricks & Glitter Festival. Link to Site. 06.2022 - 02.2023.
Landing page with event links.
Event Page with details, map, and tags.
Archive of past Bricks & Glitter events with filters to navigate.
Event posters for Bricks & Glitter Festival. 07.2022.
Event posters for Bricks & Glitter Festival. 08.2021.
Soft Sculpture
Sewn and knitted creations since 2020.
Wool frogs for a Toy themed show at Toutoune Gallery.
Toronto, ON, CA. / 6.2020 - 12.2021.
Found and bought fabric.
Toronto, ON, CA. / 6.2020 - 12.2021.
DIARIO COMIX
Weekly dribble of personal insights / sad boy existentialism in comic form.
Digital comix.
Toronto, ON, CA. / 06.2019 - ongoing
DESIGN WORK: 2018 to 2021
After working at Blok Design for 2 and a half years, I learned to take a project from conceptualization to production. It was a multitude of jobs in a day - from design and art direction to writing and project management to social media and PR - being a multi-tasker and team player. Design is about humanity so communicating with the client, suppliers, manufacturers, and printers is imperative to create with quality and an eye for detail. Working in a small studio meant constant learning, agile movement, and exploring what's next.
Joya
We designed packaging for plant-based health food brand JOYA, creating a clear, joyful information system that could work across their variety of products. Over the past 2 years, I have designed various branded materials and packaging keeping true to the brand design.
Made at Blok Design / My role : design, project management, art direction, PR / Toronto, CA. / 05.2019 - 02.2021
Origen Mexico
Origen México originates from the most profound love of land and identity. It is a convergence of talents, passions, thoughts, textures, flavours, creative forces, and unique sensibilities that have formed and illuminated Mexican culture.
From the materiality of carbon paper—the nearly discarded—to the impossibility of a typeface that has yet to be launched, this book reaches across time and space to deliver narratives that are multiple, rich, and authentic. This book honours the inherent beauty of the country and gives immense gratitude to those who have moved us to see further and deeper. All of the profits from the book support accessible education in Mexico.
Made at Blok Design / My role : image curation, design, project management, PR / Toronto, ON. / 07-08.2019
Ascari
Paying homage to famous racer Alberto Ascari, Toronto Italian eatery Ascari is grounded in their love of racing and food. The identity refresh centers on layered language of racer car graphics, 1950's inspired typography, and the racer’s signature blue.
Made at Blok Design / My role : design, copywriting, PR / Toronto, CA. / 05-06.2019
F8
Inspired by rituals and the beauty of the experience, we developed cannabis products, packaging, and a website for F8/F8TE, 48North’s new product line. Exploring materially and longevity, we designed breaking both functional and aesthetic stereotypes while making everyday pieces that will last.
Made at Blok Design / My role : packaging and website design, art direction / Toronto, CA. / 11-12.2018
Territoria
Based in Chile, Territoria shapes the built environment with an expansive vision: creating large scale real estate developments focused on bettering the quality of life of those who encounter them. Celebrating their grounded values and philosophy, the redesign of the firm’s brand identity flows witha subtle nuance of tonalities and clarity of vision.
Made at Blok Design / My role : design / Toronto, CA. / 10.2018
Winged Demons
A family of suspended devil angel sculptures. The dual nature plays on ideas liberation & self-policing, hybridity, gender binary, and religion.
Paper Maché, Trash, Acrylic, Wire.
Toronto, ON, CA. / 1.2020 - 2.2021. Film Photography by Nico Hormazabal.
Esculturas of an Ant Hill
This series of sculptures started from a need to create physically, spiraling into a deep exploration of quite literally exploring my body corporally and spiritually as I questioned my body and its gender. Drawing on pre-Colombian art forms and Peruvian retablos I grew up with, these sculptures serve as conduits for my emotions and self-projections and spiritual shrines to connect with myself and in doing so, my ancestors.
Paper Maché, Trash, Acrylic, Wire.
Toronto, ON, CA. / 11.2018 - 1.2020. Film and Studio Photography by Nico Hormazabal.
TV Show Crushes
A 24 pages of shared conversation with roommate Bird Friend, Hormiga expresses their
unshakable love for Kate from Lost.
Risograph. Run of 150. Made in collaboration with Chris
Withers. Detroit, MI, US. / 08.2018
Knick Knack Drawer
Little crumbs of Hormiga tangents gathered into one stockpile
Urgency Reader 2 by Queer.Archive.Work. Comix spread. Risograph.
Urgency Reader by Queer.Archive.Work. Comix spread. Risograph.
Posters that never manifested off the computer. Pre-cursor to the
Diario Comix.
Risographed poster presenting the Hormiga project. Run of 25.
Photos from the archive of the original paper mache Hormiga head.
Marisa as Hormiga. Chris Withers as bird friend.
ME & TIME
Stuck inside due to the pandemic, I created 2 short comics about time travelling sea slugs. Made of one 8.5 x 11, the zine folds acordion style to reveal one comic on either side. I made this with the intention of mailing loved ones a little cheer during such times of uncertainity.
Risograph. Run of 100. Toronto, ON, CA / 04.2020
WEEKEND GETAWAY
The second publication by Third Phase Cleaning Press continues in the vein of found internet
content, this time centered on the work of architectural photographer Julius Schulman,
buried in an early internet archive. Inspired by multi-layered narratives and temporary
homes, Weekend Getaway includes abstracted writings by Chris and myself, pony loverz adds
to turn a lonely weekend into an unforgetable one, and a website extension still underway.
Limited run of 40 copies. DOWNLOAD DIGITAL PUBLICATION.
Detroit, MI, US + Toronto, ON, CA / 08-11.2019. Collaborative produced with Chris
Withers
BYE ____
An annual year-end publication with interviews from fellow artists, designers, and writers
reflecting on the year gone by and their hopes for the new one. The project is facilitated
to create collective reflection and project futures, big or small, into shared
creative-minded space.
2017
Bye 2017 is a printed publication, consisting of in-depth interviews with university
friends, reflecting back on a year in Trump’s America, on new spaces post-grad, on
favorite moments, and where we hoped to go in the coming year.
Limited print run for contributors. Ann Arbor, MI, US / 11-12.2017.
2018
After a year full of new spaces and friends, Bye 2018 centered around created virtual space
and self-authorship taking form in a shared Google Slides. Contributors could respond to
the question, design their slide, comment on others, and re-edit. My sole role was
facilitating the space for reflection.
Digital publication. LIVE
PUBLICATION. Toronto, ON, CA (+ everywhere) / 11-12.2018.
2019
The previous versions of BYE ____ used written language as the main method of communication. For BYE 2019, I wanted to focus on a more abstract method of visioning: imagery. I asked contributors to provide an image that represented one thing they hoped to bring with them into the New Year. It could be their image (or not), real (or not), photo (or not). As images are up to interpretation, layers of meaning could be subtracted from a submission. My role was facilitating the prompt and designing the publication itself.
Inspired by an online forum post, Into the Flood is a 24 page publication of visual
experiments that compliment Xorkoth's odyseey of taking the world's strongest
hallucinogenic to kick his opiate addiction. Intrigued by the divide of high and low
literature and value systems of printed vs. internet content, the goal was to create a
tangible experience for this well-written story and put it into physical space.
Limited run of 50 copies. DOWNLOAD DIGITAL PUBLICATION.
Detroit, MI, US / 07-08.2018. Collaborative produced with Chris Withers
DESIGN WORK PT.1
For 4 months, I lived and worked at Savvy's Mexico City design studio. There I worked on branding projects as well as a book design and preparing files for production. Living in another country with a different language than my native one was an incredible experience of navigating clear communication in English and Spanish, as well as gaining a new expanse of visual and cultural references.
Gourmet Fournier
Gourmet Fournier is a boutique chocolate shop in Mexico City, making edible arrangments for high-end clients. With this identity, I proposed a sleek playful typographic approach tempered by muted colors to create a unique voice for the brand.
Calatea is a new contemporary housing development in Mexico. Pulling from the architectural designs, the stair of the L mimics the multi-tiers of the homes. Since the development is named for a flower, I designed a floral emblem that also can turn into a pattern.
A comic of an anthropomorphic Chicanx banana peel who has hyper-real interactions addressing
its existentialism, humanity, and the current political climate.
Risograph Comic & Poster. Run of 100. Roma Norte, CDMX, MX /
04-05.2018.
VIENDO LAS VISTAS
A series of two zines drawn from sights in my neighborhood in Mexico City. Playing on the
nature of tourism and the gentrification of foreigners into the space itself, these
illustrated pages play on wealth disparities.